Restaurant Marketing: 16 Restaurant Website Marketing Features

About 6 months ago I was looking to book a reservation for a restaurant in my city. I knew the name, but was not quite sure of the spelling.

I went on Google and I just can not find a restaurant on the internet. Turns out I have the spelling correct, but could not find on Google.

Instead, I found a ton of opinions, most of which was good (that's why I wanted to eat there ).

But, in order to make contact with this restaurant, I relied on telephone directory number, and from the restaurant website.

I eat at this restaurant and it was fantastic. After I ate there I grabbed a business card, and they have a web site. What a shame your SEO is so poor or nonexistent.

I do not own a restaurant, but I own a small business with local clientele. My SEO is not much different from the restaurant. In addition, since I teach online marketing for many types of small businesses (and do it for her), I thought I would publish an article for restaurants. Specifically the article providing restaurant marketing ideas via the website.

I'm all about business websites are unique. However, in almost all industries, there is basic information that is important for prospective buyers. It is certainly true for restaurant web sites.

16 must have a restaurant website for SEO and conversion are as follows:

1 Menus

Publishing up-to-date menu is a no-brainer. Every restaurant should have up-to-date menu on their website.

It is important to be up-to-date.Posljednja thing a restaurant needs customers saying, "Oh, that menu has changed and it is wrong on the website." It is unprofessional and not sit with the guests.

I would go so far as to wine, beer and liquor menu, as well.

And while you're at it, the nutritional value of foods. Many diners are interested in nutritional content.

2 Town Info and map

These days it is so easy to integrate Google Maps into a website. Make it easy for anyone to find a restaurant with a map. Many people looking for restaurants with mobile uređajima.Karta leads them straight to your door.

3 Contact info

I believe that all small businesses should have their phone number and a contact form on every page of their website. Restaurants involved. Make it incredibly easy for your web site visitors to contact you.

4 Photos Establishment

hire a professional photographer when you are busy and get tons of great photos. Place these pictures all over your website. Part of the dining environment and atmosphere. Show off your foundation to your website.

5 Calendar of events

If you have events such as live music or special dinner, put up a calendar of events on your website.

6 Chef / owner Bios

features in your restaurant was a key player. Any chef, owner, or both. If you have a general manager, to take into account that your GM was. Spend some time writing to the BIOS. You may hire a professional writer. In fact, you might want to hire a professional writer for all your website content (or at least key sites ).

7 Restaurant History

Why not include the About page, a brief history of your restaurant. Some restaurants have a fascinating history. Guests May be interested in such information. It is easy to write and it just might convince someone to try your establishment.

8 Awards and reviews

Do not be shy. Publish a list of awards and reviews (to obtain permission from the referee first). If you can not get permission from the referee, and then provide a link to a popup preview window. Why popup? So your visitor stays on your site and do not finish in second place in the restaurant review sites.

9 Careers / Jobs Available

Make it easy for people to apply to your restaurant. Unfortunately, many restaurants have a high turnover, and are often zapošljavanje.Više applications that are received, the more opportunities you have.

10.Blog

As a restaurant owner or operator, you can have lots of fun with bloga.Blog informs, entertains, and is good for SEO.

11 On-Site SEO Local

Take advantage of each page and blog post to optimize content for search engines. It is not difficult učiniti.Više content you have (hence the importance of the blog), the more opportunities you have to turn to different search terms (called keywords) in the search engines.

Be sure to create meta titles and meta descriptions for each page and post. If you are interested in doing on-site SEO, hire a SEO company. Your goal is to rank well in your town, city and state / province (or geographical area ).

Do not be like the restaurants I tried to find online, and not rank well in search engines. There is a great opportunity for a business simply rank well in tražilicama.Dobra news for the restaurants do not have to compete globally. You just need to act and for the local area (a ).

12 Online book maker

Not all restaurants will want to hand over power to book buyers. So I think that the additional feature of the restaurant website. However, if the reservation, it's an easy way to book reservations and frees up your staff time, all in one pokretu.Više people who self-book your reservation means less staff to do.

If you use WordPress theme restaurant, you can simply add a reservation using the plugin feature. 5 reservations supplements to look at are:

• WebReserv
• Checkfront reservation
• Calendar
• WP-Booking
• MealClick

If you use WordPress for your website, check out:

• OpenTable
• Live Bookings
• Restaurant Diary
• Guestbridge
• Reservation Genie

13 Takeout Online Ordering

If you are selling to take, why not offer web visitors the ability to order takeout through your website. Like booking software, saving staff time processing orders and make it easy for website visitors to order a meal. You may even be able to process payments online, if you want to save even more time when your customer picks up their food.

14 Pre-ordering

Sometimes the customer is in a rush and want to eat after entering a restaurant. You can offer pre-ordering options through your website.

15 Famous guests

If your restaurant attracts significant visitors, so to speak, on your website.

16 Offer gift cards for sale

Gift Card can be a great revenue generator. Sell ​​them through the website of restaurant. Need a basic e-commerce software. It is easy these days, regardless of the platform on which your restaurant web site is built.

There is no need for your restaurant website to be just like any other web site. Be creative with what you put on your website and blog.

Do not forget the off-site SEO like getting listed in key directories and other methods. Ranking for local search queries can be huge for your restaurant.