Restaurant Marketing Ideas

In order to grow your restaurant sales you have to come up with unique restaurant marketing ideas to make your restaurant stand above the rest. These unique marketing ideas should cover the range of marketing distribution channels, these channels are as in a restaurant or cafe owners will attract your customer to dine with you. In your restaurant marketing efforts of the idea you will need to ensure that you have more customers who come from more marketing ideas and strategies, and the effect it will rely on one source of revenue or customer. Here's what I'm talking about,

Let's say you want to spend a few restaurants in your area of marketing to attract more customers, you should keep in force to target those customers through various media such as e-mail, direct mail, websites, marketing joint venture, bases marketing data and radio just to name a few. To attack your market and bombarding your market through many resources will enable you to find out which restaurant is the best marketing medium for your restaurant.

marketing covers many channels of customer generation of these channels are:

print advertising

This media as magazines, newspapers, books, trade books, directories and brochures.

Broadcast / Electronic Advertising

This marketing medium as radio, television, facsimile and internet / e-mail

Display Advertising

Display advertising including out of posters, stickers, signs, posters and advertising vehicles.

direct response

This media marketing includes direct mail and telemarketing

Events and Promotions

This marketing medium of trade fairs, trade fairs, exhibitions, conventions and the promotion of novelty items like key chains, etc.

Advertising and Public Relations (PR)

This includes press releases, articles, internal newsletters, speeches, seminars and sponsorship.

oral

This disk includes spontaneous word of mouth and the restaurant customer testimonials.

Although this list of restaurant marketing media is not exhaustive, however it will give you a list of when to start marketing your restaurant or cafe. What is important when you start or rejuvenate your restaurant marketing is to ensure that your target market, do not try and be all in all. Here is an example, lets just say that you were a fine dining restaurant and would like to market your restaurant, you certainly would not have to market your restaurant on the shopper labels (you know those ads that appear on the back of your receipt of purchase labels) . That would be stupid because it's not in the market may want to draw on its fine dining restaurant. However, you can advertise in the business of the Wall Street Journal and the Financial Review.

Marketing your restaurant does not have to be a daunting exercise, if you will increase your sales you need to do some marketing. Oh .... One thing, if you are marketing your restaurant then make sure you test and then measure the effectiveness of marketing. There is no use throwing money on marketing that does not work.

Remember marketing is the engine of your restaurant so you do not forget to put some gas in it.